"American" Label Sells on Television

Recently, over spring break, I had a whole cloudy, 45 degree day ahead of me, so, naturally, I flipped on the television and watched whatever might draw my eye first. Luckily for me, there was a Pawn Stars marathon, which happened to be a show I watched with some frequency. Pawn Stars (of the History Channel) follows the owners of the Gold & Silver Pawn Shop in Las Vegas; the Old Man, a cranky, squinty-eyed naval veteran, his son, Rick, an intelligent bald man with a desire to make money, his son, Corey, or "Big Hoss," and his friend, Chumlee, who provides comic relief.
       The show is also aided by a host of historical experts of their respective fields, who are often called in to analyze the value of strange items the sellers bring to the store. While many items are very old and rare, the ones that attract the most value to Rick, who is really the main buyer, are items of important value to American history.  Aside from directly saying this, Rick has numerous experts for elements of American history to call in, while he may only have one European history expert, one watch expert, and one toy expert. In some cases, he may call in both a weapons expert, for example, and an American historian.

Rick Dale: Who is more American?

       Also, I considered the other shows airing on the History Channel--an ad appeared very often during this Pawn Stars marathon. When Rick and Co. purchase a beat up, old item, they head to their buddy (other) Rick's shop where Rick Dale restores these old items of American importance. He relishes old Coca-Cola advertisements, and anything else relating to American culture--thus, his own spin-off show "American Restoration." 
     With a title as blatantly patriotic as that, there is not doubt that the History Channel is attempting to capitalize on the "American" brand. It is clear that they have had success with similar shows, like "Only in American with Larry the Cable Guy," and they want to continue that theme with the rest of their programming.

Maybe him?